AD began in 1981, modeled on U.S. Architectural Digest –  the leading interior design and architecture magazine in the world – but with an Italian sensibility. 

It is the magazine of the most beautiful homes in the world: with a high-profile editorial format that, each month, offers an in-depth overview of the most original trends and innovations in furnishings, design, architecture and art.  It is also a window unto other areas of interest: watches, cars, food, and bon vivre, with articles by experts.  

The ongoing editorial theme of AD has to do with  seeking out beauty, with a  focus on the pleasure of discovering places that are special and lively, wonderful objects, and exciting stories that serve to inspire those looking for what’s new for their home, or just allowing them to dream or escape.  

If the home is a person’s soul, defining his or her personality, the  AD Italia site is an eclectic domicile that reflects the mood of its users.   

AD.it’s main objective is for all of its sections to reflect contemporary lifestyle all the way round. 

Not just interior design, architecture, art, culture, travel, itineraries, beauty and fashion: the site is also a place for trends and innovations, where, alongside inspirational and aspirational galleries, there are more practical, accessible ideas.  

It’s like an ever changing  kaleidoscope  of new ideas, dreams and feelings. A tale that spans the past, present and future.