TheUnique is the coffee table book that was born from the desire to educate and inform by telling the story of Italian style, from an experiential perspective. TheUnique is not and does not want to be just another magazine on the market, but an expression of the craftsmanship and production excellence that makes Italian beautiful and well-made products great. Our way of doing publishing wants to be a small revolution in the way we see magazines: not a disposable product, but an asset to be preserved, treasured, and collected to be faithful to our name, which is also the acronym of our mission Unarguably Nurturing Italian Qualitied Unrivalled Experience, that inspired our magazine.

TheUnique wants to be, in the world, a cultural reference point for the concept of Italianness and, just like the Renaissance, which inspired and elaborated humanist thought, decides to start again from where it all began from people and their stories. The aim is to provide a combined physical and digital experience with a fresh elegance for curious and demanding readers. Two are the pillars of TheUnique: to be a tool at the service of internationalization, and a means of spreading the concept of sustainability that is the very principle of existence of Made in Italy.

Be it food, fashion, technology, luxury, or art. TheUnique, then, as a printed magazine and as a digital transition tool, interpreted as a marketing lever and not just a communication tool. Much more than a website, TheUnique is the place to meet the protagonists of the paper stories and go beyond the narrative. Extra content, video interviews, a webtv and a webradio to export Italian style all over the world. But also, trade.

TheUnique, in fact, wants to be a meeting place between supply and demand. TheUnique makes customer-centricity a knowledge tool and opens the doors of the metaverse to Made in Italy SMEs through the organization of presentations and events. Starting in the second half of 2023, we will present TheUniqueClub, an exclusive club for younger and adults.

For the little ones, the purpose of TheUniqueClub is essentially educational.TheUniqueClub is the place where the youngest can experience and learn about Italy from a historical, geographical, sociological, cultural, and economic point of view, providing them with the tools to really combat Italian sounding and all forms of counterfeiting.

For the older ones, on the other hand, the project envisages the definition of a program that, monthly, includes events, workshops, webinars, readings, presentations, and tastings to promote the Made in Italy brand and Italian excellence in the fields of culture, food and wine, design, architecture, luxury, and entrepreneurship for the creation of an exclusive community to connect supply and demand.